The Row Margaux, Soft vs Original: A Spec-by-Spec Comparison
Ask five different people how the Margaux and the Soft Margaux differ and you will hear five confident, contradictory answers. That confusion makes sense, since the two bags share a name, a silhouette and a set of signature buckles, and since the shopping situation around them moved sharply in 2025. This is a specification-led comparison, not an impression-led one, running measurements, materials, closures, linings and observed prices against each other line by line. Everything here comes from what the brand states on its product pages and from prices observed in the market in 2026, which are observations rather than an official price list. Any figure that is not reliably documented is flagged as such rather than invented, as the Margaux is the single most misquoted bag in the label’s catalogue. The short version is that the Soft is not a cheaper or lazier Margaux; it is a more equipped one. The long version is below.
Two Bags, One Name, One Complicated Year
The original Margaux is the flagship on which the brand built its handbag reputation, an unlined-looking tote that takes its structure from leather thickness and panel shaping rather than stiffeners. The Soft Margaux arrived as a related but separately specified bag, with its own construction details and its own product pages. During 2025 the original was pulled from third-party retailers, and the brand’s own webstore now presents the Soft Margaux and the Margaux Shoulder rather than the original. Widely reported as discontinued, it has never been officially confirmed as such by the brand, and the distinction is not pedantry when you are deciding what to pay on the secondary market. In practice, the Soft Margaux is the one you can buy new and the original is now a resale proposition. Comparing the two therefore means setting a current product against an archive one, which shifts how much weight the specification differences deserve.
The Spec Sheet, Set Out Side by Side
The clearest way to see the difference is to isolate the features the Soft version adds and take them one at a time. Five of them exist, and as a group they change daily behaviour rather than how the bag the row bag designer tote bags looks from across a street. Protective metal feet hold the base away from the ground. An interior toggle closure gives the open-top shape a way to shut. Belted side gussets make the profile variable, cinched or released. A zip pocket and card slots turn a deep cavity into something organised. The table sets these out with the observed 2026 figures for the versions sold new.

| Specification detail | Soft Margaux 10 and 12 | Original Margaux |
|---|---|---|
| Protective metal feet | Included | Not in the specification |
| Interior toggle closure | Included | Not in the specification |
| Belted side gussets | Fitted | Not specified |
| Zip pocket | On the 12 | Absent from the specification |
| Card slots | One on the 10, two on the 12 | Absent from the specification |
| Observed 2026 price | $3,650 and $4,350 | Resale market only |
Materials, Outside and In
Both the Soft Margaux 10 and 12 are stated as 100 percent calfskin in a matte grained finish, and both are lined in cotton herringbone. That lining choice tells you a fair amount about the brand’s priorities, because a cotton herringbone interior is a textile decision rather than a branding one, and it holds shape without adding the plastic feel of a coated logo jacquard. The Margaux Shoulder 12 goes a step further, lining the bag in 100 percent lambskin — softer, more easily marked and considerably more expensive to work with. Across the wider family the exteriors extend to grained calfskin, saddle calfskin, suede, canvas paired with leather, and nylon, so a Margaux is not automatically a smooth-leather bag. The brand’s own product pages state Made in Italy for the Soft Margaux 10 and 12 and for the Margaux Shoulder 12. Suede and canvas versions read different in the hand and, more importantly, behave differently on resale.
Hardware, Buckles and Handles
The Soft Margaux carries palladium-plated hardware, finished matte rather than polished, consistent with the rest of the collection. The signature element on any Margaux is the pair of adjustable side buckles, and on genuine examples those buckles are engraved, as are the base feet where feet are fitted. Those buckles do real work rather than decoration: they are what lets the belted gussets alter the width of the bag. The Soft Margaux 10 and 12 both run a 5-inch handle drop, which is a hand-carry or crook-of-the-elbow measurement rather than a shoulder one, and both include a removable shoulder strap to cover the difference. The Margaux Shoulder 12 replaces that arrangement entirely with elongated tubular handles and narrowed gusseted side panels, so it is designed from the start to sit under the arm. If you want a single The Row bag that works hands-free without a strap, the Shoulder answers that rather than the Soft.
Reading the Sizes and the Numbers
Because the number in the name is simply the bag’s width in inches, the family is easier to navigate than most. The Soft Margaux 10 measures 10 x 7 x 7.5 inches, a genuinely compact bag holding unusual depth for its footprint. At 12 x 9 x 7.5 inches, the Soft Margaux 12 keeps the depth and adds two inches of width and two of height, which is why most buyers settle on it for daily use. The Margaux Shoulder 12 comes in at 14.75 x 9 x 5 inches, which makes it the widest and shallowest of the three despite the 12 in its name, as the number refers to the bag’s stated size rather than its maximum external span. A Soft Margaux 15 is in circulation, while a Margaux 17 in a leather-and-canvas execution has been carried by Selfridges. Retail prices for those two cannot be verified, so take any quoted figure as an asking price rather than a documented one.
The Money: Retail and Resale
In observed 2026 market pricing the Soft Margaux 10 is $3,650 and the Soft Margaux 12 is $4,350, while the Margaux Shoulder 12 is $4,900. That places the entire family in the collection’s top band, alongside the India and Agnes top handles and the Marlo totes. On the secondary market the picture is unusual: the Rebag CLAIR 2025 report put the Margaux Tote at 107 percent value retention, part of a brand-level figure of 97 percent that pushed the label into the report’s unicorn tier for the first time. Softer secondary figures agree, with the Margaux reported to sell frequently at around 40 percent above retail, Fashionphile resale reported up roughly 44 percent year on year, and The RealReal reporting pre-owned Margaux sales averaging about 15 percent over original retail. A major resale authenticator places new Margaux bags in the $5,000 to $9,000 range, which is a useful sanity check: anything advertised in the hundreds is almost certainly counterfeit. None of it amounts to investment advice, and canvas, nylon and seasonal-colour versions are worth remembering as the ones that discount rather than appreciate.
Which Version to Buy
If what you want is the bag you can actually buy new, with a warranty of availability and the fuller specification, the Soft Margaux is the straightforward answer. Choose the 10 if you carry little and want the shape at its most sculptural, and the 12 if you want a working bag, since the second card slot and the zip pocket only appear at that size. The Margaux Shoulder 12 is the pick if your carry is under the arm rather than in the hand, because tubular handles and narrowed gussets are built for exactly that. Go after the original on resale only when you specifically want the archive version and are prepared to buy without metal feet, a toggle closure or interior organisation. Whichever you pick, note that the brand operates no public authenticity coding system at all, so verification rests on stitching, hand-painted edges, stamp placement and the weight and finish of the hardware. Buy black or neutral calfskin if resale matters to you; buy whatever colour you like if it does not.
- Start with hand-carry or shoulder, because that separates Soft from Shoulder straight away
- Size comes next: the 10 for occasion carry and the 12 for daily use
- Then material, bearing in mind that canvas and seasonal colours discount on resale
- Consider an original on the secondary market only at that point